Reading Reflection No. 3

The Last Book!

Thinking fast and slow by Daniel Kahneman

1) What was the general theme or argument of the book?

The general theme of the book was that a persons behavior is determined by two systems. System 1 is impulsive, automatic, intuitive. System 2 is thoughtful,deliberate, calculating. As they play off against each other their interactions determine how one behaves. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book connected with ENT because it shows a lot on how the consumer mind works. Targeting specific parts of what makes people attracted to things, businesses can manipulate consumers to walk in their stores, buy there products. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would show my class multiple scenarios in pairs of two where the class participates. In which scenario is what system? 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

From watching his lectures on the book he talked about how when people are exposed to math problems their pupils dilate by about 50 percent. That it is something you do rather than something that happens to you. It requires steps and thinking rather than seeing someone angry which is something that happens to you, which does not require high thinking.