Elevator Pitch No. 3

Pitching Practice Makes Perfect 

https://youtu.be/wzNnp0AaINs

The feedback that stood out the most was that I needed to explain my idea more. As well as me providing more information and being more lively and not robotic. 

I changed the pitch and decided to explain the idea more than provide a pitch so that is different. I can definitely say that I am more comfortable in front of the camera. 

Reading Reflection No. 2

Bringing in A Second Opinion 

1) What was the general theme or argument of the book?

The general theme of the book is the differences between a growth mindset and fixed mindset. How they effect your daily activities and how one behaves. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

It helped me reinforce the idea that even though I may make a mistake here and there, it is all about what I do after that will improve my way of being. In the case of ENT, that is doing my work and not trying to fall below an A. I messed up once and did not declare my assignment. The book tells you to have a growth mindset and look for potential. The potential is, I recognize my error and I will seek out ways to improve. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would have everyone write on a notepad to take with them throughout the week and write down there thoughts. By the time they are back they should have written a certain amount of thoughts where people would read out loud and the class will determine whether it is a fixed mindset thought or a growth mindset thought. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

Bill Gates recommended the book. If Bill Gates says to do something, then I am doing it. 

Growing Your Social Capital

It's Who You Know, Not What You Know

Dr.Beauchamp – Optometrist who has worked in the business for 40 years

Domain Expert- They are a domain expert because they are an optometrist which is a facet of the business I would like to own and reproduce.

I found this person through shadowing them over Spring Break.

Over Spring Break I shadowed him and asked him questions regarding his profession and how the optical business affects it.

This connection will help me get into contact others that are in the same field.

Bernarda Padilla- Manager at an Optical

Market Expert- She is a Market expert because she has been selling glasses and booking appointments for 20 years.

I found this person because I have been getting glasses from her all my life.

Over Spring Break I shadowed under the optometrist but I was in close proximity to the manager.

This connection helped me understand what goes on behind an optical. Such as the upkeep, finances, what customers expect, the attitude that goes along with the job, how to talk to suppliers. This connection also brings me closer to understanding and knowing the optical’s around the city.

Kim- The Costa Supplier around Kendall, Miami

Supplier Expert- They are a supplier expert because they sell Costa Glasses to Optical’s around the city.

I found this person when I was Shadowing the optometrist over Spring Break. The Lady came in and went to Bernarda, and Bernarda introduced me.

This encounter although brief was a great way to gauge the interactions between supplier and market expert. I saw the relationship they have and the prices that glasses cost.

This connection is beneficial because when I own an optical in the future, I need to have good relations with the suppliers otherwise they wither won’t sell to me or will give me low quality items

This experience was great. Before I never fully invested much time into the business, but since I shadowed I uncovered aspects of the business that most people do not see. Due to my networking, people want to help get an edge and achieve my goal. It seems when you put yourself out there, people want to help out.

Idea Napkin No. 2

Second shot at Idea Napkin #2

1.       I am a second year college student who aspires to become an ophthalmologist. I have been exposed to the optical business my whole life. If I pursue my idea of creating an optical that has an ophthalmologist and optometrist in the same space then I believe it would be very profitable. I would be the ophthalmologist and the owner and I would have to hire an optometrist. Being the ophthalmologist and owner of the business, I would be able to choose my own hours, and employees. This would allow me to have a balance between work life and my social life.

2.       The service I will be providing is bringing all aspects of the optometry field into one. This provides a central location for customers and creates a friendly environment. No more need to schedule redundant appointments when the both practices are in one area.

3.       I am offering this service to people who have eyes and are aware of eye care. I am offering this service to people who find it easier to drive to one location and want to experience a friendly local environment. I am offering this service to elderly people who do not have people to talk to.

4.       Customers will be drawn to my service because it is convenient for them. It also provides an environment where the connections with people are more personal rather than a doctor’s office where you wait in a cold room looking down on your phone. An optical setting has a lot of movement and conversation which ophthalmologist practices do not have.

5.       What sets me apart from other optical’s is that I will be the ophthalmologist as well as the owner. And my service is different compared to other optical and ophthalmology practices because it will be in one centralized spot. I have shadowed both environments as well as grew up with my parents owning an optical. I believe I have the tools necessary to create a successful business.

From previous feedback from people in the business I have learned that my service is going to be hard to accomplish, not because of the customer convenience but because of the wait time that an ophthalmology practice requires. Comparing the two, an optical business requires movement and money transactions at a fast pace because it is a business rather than a health service. So figuring out how I can fit the two together is what I need to find out. 

The feedback I did receive was from one person where they criticized how I plan to incorporate the two businesses together, which is the main problem about my idea. And it is also a problem I have yet to completely solve.

Create a Customer Avatar

Retired ladies who do Yoga in the Morning 

The typical customer is a middle aged person. They tend to drive affordable luxury cars. They watch Spanish shows. They typically have children. Not typical to have adopted children. A mix crowd of democrats and republicans. They are usually tired and want to talk. 

The avatar I created is similar to me in that I have glasses I wear at all times of the day. I also have brown skin. I do not think the avatar looking like me is a coincidence. Without thinking about it I unintentionally created an almost uncanny replica of me. This may be because I see the capabilities of my product and I am forcing them on to my customers. 

Elevator Pitch No. 2

Elevator Pitch Practice! (Part 2!)

https://youtu.be/e-bn8e_aHo4

Feedback: The feedback was helpful. Add more examples explaining the plan better, lighting to see better, more professional clothing.

Based on the feedback I went into a bit more depth explaining my pitch, I added more light for the camera to focus better. However I did not dress as well as before.

What’s Your Secret Sauce?

Know Thyself

Human Capital 

1. I have empathy. I am able to connect with everyone. I have never had an encounter where anyone disliked me.

2. I am able to bring two groups together and create discussions, by providing a light and welcoming environment.

3. I am determined and stick to a certain set of values I live by. Like everyone else there are times when I have to bend them, but for the most part I stick to what I believe in even if it goes against the norm.

4. I am not afraid of what other people think. There are times when I become self-conscious and want to conform, but I always go back to what I believe in. I am not afraid to stand out.

5. I am always trying to learn and better myself. If there is something I don’t know then I listen.

https://soundcloud.com/user-364372573/janmiguel/s-i4shH

My key takeaways from this interview are that he says that I have loyalty and confidence in how I go about my life. He says that you do not really have to get to know me to be comfortable around me. Not afraid to disagree, ask questions. Have confidence to admit when you don’t know something.

https://soundcloud.com/user-364372573/chloe/s-0Ez9z

My key takeaways from this interview are that she explains that I work well with other s and am able to keep tense situations calm, thus confirming my ability to create a welcoming environment.

https://soundcloud.com/user-364372573/sophie/s-NPi4g

My key takeaways from this interview from this are that she says I am able to stray away from the norm and can do so confidently.

https://soundcloud.com/user-364372573/paul/s-Mck2Q

My key takeaways from this interview are that he explains my values that I stick too. He says that he can trust me based on how I stick to my values I do not sway very easily.

https://soundcloud.com/user-364372573/mark/s-nwx4H

My key takeaways from this interview are that I am able to make everyone laugh, have strong family values, and am very loyal and determined. He admits that I procrastinate sometimes, but still does what I am supposed to. Says I can relate to anyone at any age.

There are no differences with how my friends see me. Some may be over embellished. I try to always stay with my views but sometimes they change. I don’t always do the right thing. I am self-conscious and unconfident at times. The only way for me to rise above it is to admit it and realize what I am doing.

Figuring out Buyer Behavior 2A

Evaluating how your Customers Evaluate Stuff

1) I interviewed my Uncle Willesley. He gets glasses every year and has an appointment yearly. Recently he fell and hurt his eye and was referred to an ophthalmologist then went to optometrists for follow ups on the healing. He says that going to an ophthalmologist then to an optometrist was inconvenient because when he had questions for the ophthalmologist he had to call and have a wait time when he could not understand what the optometrist meant. He also did not like the back forth. He is in the segment because he appreciates a centralized location for all eye care.

2) I interviewed Chloe from my optometry club and asked her experiences with ophthalmologists and optometrists. She says that she’s worked in both environments and has seen clients clearly upset with the driving from one place to another just to get told one thing and go back. She says they are visually upset.

3) I interviewed a young man by the name of Alex, who had come into the optical with his grandma dropping her off for her annual checkup with the optometrist. I asked him whether it’d be convenient to have the ophthalmologist and optometrist in one centralized business. He responded by saying that it becomes a hassle when you have to drive up and down traffic for the same type of problem but two specialties. He says he is annoyed and it wastes gas.

These segments of individuals are looking for a centralized location where it is not inconvenient for them. I believe my business product will provide this segment with the solution they are looking for when it comes to eye care.