Friday, March 15, 2019

Create a Customer Avatar

Retired ladies who do Yoga in the Morning 

The typical customer is a middle aged person. They tend to drive affordable luxury cars. They watch Spanish shows. They typically have children. Not typical to have adopted children. A mix crowd of democrats and republicans. They are usually tired and want to talk. 

The avatar I created is similar to me in that I have glasses I wear at all times of the day. I also have brown skin. I do not think the avatar looking like me is a coincidence. Without thinking about it I unintentionally created an almost uncanny replica of me. This may be because I see the capabilities of my product and I am forcing them on to my customers. 

1 comment:

  1. Hey Brandon,
    I ended up kind of looking like my avatar as well, but I believed that it was because I was playing one stereotypes, but you got me thing that maybe it is just because I am familiar with it. This usually makes it easier for people to set themselves into others shoes. I do think your avatar does look interesting, though I wish you would have named them.

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