Evaluating how your Customers Evaluate Stuff
1) I interviewed my Uncle Willesley. He gets glasses every year
and has an appointment yearly. Recently he fell and hurt his eye and was
referred to an ophthalmologist then went to optometrists for follow ups on the
healing. He says that going to an ophthalmologist then to an optometrist was inconvenient
because when he had questions for the ophthalmologist he had to call and have a
wait time when he could not understand what the optometrist meant. He also did
not like the back forth. He is in the segment because he appreciates a centralized
location for all eye care.
2) I interviewed Chloe from my optometry club and asked her
experiences with ophthalmologists and optometrists. She says that she’s worked
in both environments and has seen clients clearly upset with the driving from
one place to another just to get told one thing and go back. She says they are
visually upset.
3) I interviewed a young man by the name of Alex, who had come
into the optical with his grandma dropping her off for her annual checkup with
the optometrist. I asked him whether it’d be convenient to have the ophthalmologist
and optometrist in one centralized business. He responded by saying that it
becomes a hassle when you have to drive up and down traffic for the same type
of problem but two specialties. He says he is annoyed and it wastes gas.
These segments of individuals are looking for a centralized
location where it is not inconvenient for them. I believe my business product will
provide this segment with the solution they are looking for when it comes to
eye care.
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