Your Venture’s Unfair Advantage

What Makes You So Special? 

What makes you so Special?

-          I have access to an optical owned by my parents

o   This is valuable because it can provide a stepping stone for my business

-          I have access to a second optical owned my grandparents

o    This is valuable because it can provide a network of opticals that can send customers to my business

-          My aunt is opening up an optical

o   This is valuable because it can provide a network of opticals that can send customers to my business

-          I have a personable personality

o   This is valuable because it allows people to open up as well as become more willing for favors

-           I have professional experience in working at an optical

o   Because I have worked at an optical, I know the wants, needs, and patterns of the typical customer

-          I am a problem solver

o   I like to solve problems

-          I have a passion for helping people, seeing people happy

o   This quality is helpful because I will push myself and others around me to satisfy the customer/patient ‘s needs

-          I never have a negative mentality

o   This is valuable because if I have a negative mentality it allows room for error and defeat, you expect it. It also affects those around you

-          I will be an Ophthalmologist

o   This will allow me to not hire an ophthalmologist

-          I like to learn

o   If I am wrong or I do not know things then I learn it

The most important resource in my opinion is that I do not have a defeatist attitude. If I were to have it, then none of my plans would come into fruition. This is why my mentality is my most important resource.

Elevator Pitch No. 3

Pitching Practice Makes Perfect 

https://youtu.be/wzNnp0AaINs

The feedback that stood out the most was that I needed to explain my idea more. As well as me providing more information and being more lively and not robotic. 

I changed the pitch and decided to explain the idea more than provide a pitch so that is different. I can definitely say that I am more comfortable in front of the camera. 

Reading Reflection No. 2

Bringing in A Second Opinion 

1) What was the general theme or argument of the book?

The general theme of the book is the differences between a growth mindset and fixed mindset. How they effect your daily activities and how one behaves. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

It helped me reinforce the idea that even though I may make a mistake here and there, it is all about what I do after that will improve my way of being. In the case of ENT, that is doing my work and not trying to fall below an A. I messed up once and did not declare my assignment. The book tells you to have a growth mindset and look for potential. The potential is, I recognize my error and I will seek out ways to improve. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would have everyone write on a notepad to take with them throughout the week and write down there thoughts. By the time they are back they should have written a certain amount of thoughts where people would read out loud and the class will determine whether it is a fixed mindset thought or a growth mindset thought. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

Bill Gates recommended the book. If Bill Gates says to do something, then I am doing it. 

Growing Your Social Capital

It's Who You Know, Not What You Know

Dr.Beauchamp – Optometrist who has worked in the business for 40 years

Domain Expert- They are a domain expert because they are an optometrist which is a facet of the business I would like to own and reproduce.

I found this person through shadowing them over Spring Break.

Over Spring Break I shadowed him and asked him questions regarding his profession and how the optical business affects it.

This connection will help me get into contact others that are in the same field.

Bernarda Padilla- Manager at an Optical

Market Expert- She is a Market expert because she has been selling glasses and booking appointments for 20 years.

I found this person because I have been getting glasses from her all my life.

Over Spring Break I shadowed under the optometrist but I was in close proximity to the manager.

This connection helped me understand what goes on behind an optical. Such as the upkeep, finances, what customers expect, the attitude that goes along with the job, how to talk to suppliers. This connection also brings me closer to understanding and knowing the optical’s around the city.

Kim- The Costa Supplier around Kendall, Miami

Supplier Expert- They are a supplier expert because they sell Costa Glasses to Optical’s around the city.

I found this person when I was Shadowing the optometrist over Spring Break. The Lady came in and went to Bernarda, and Bernarda introduced me.

This encounter although brief was a great way to gauge the interactions between supplier and market expert. I saw the relationship they have and the prices that glasses cost.

This connection is beneficial because when I own an optical in the future, I need to have good relations with the suppliers otherwise they wither won’t sell to me or will give me low quality items

This experience was great. Before I never fully invested much time into the business, but since I shadowed I uncovered aspects of the business that most people do not see. Due to my networking, people want to help get an edge and achieve my goal. It seems when you put yourself out there, people want to help out.

Idea Napkin No. 2

Second shot at Idea Napkin #2

1.       I am a second year college student who aspires to become an ophthalmologist. I have been exposed to the optical business my whole life. If I pursue my idea of creating an optical that has an ophthalmologist and optometrist in the same space then I believe it would be very profitable. I would be the ophthalmologist and the owner and I would have to hire an optometrist. Being the ophthalmologist and owner of the business, I would be able to choose my own hours, and employees. This would allow me to have a balance between work life and my social life.

2.       The service I will be providing is bringing all aspects of the optometry field into one. This provides a central location for customers and creates a friendly environment. No more need to schedule redundant appointments when the both practices are in one area.

3.       I am offering this service to people who have eyes and are aware of eye care. I am offering this service to people who find it easier to drive to one location and want to experience a friendly local environment. I am offering this service to elderly people who do not have people to talk to.

4.       Customers will be drawn to my service because it is convenient for them. It also provides an environment where the connections with people are more personal rather than a doctor’s office where you wait in a cold room looking down on your phone. An optical setting has a lot of movement and conversation which ophthalmologist practices do not have.

5.       What sets me apart from other optical’s is that I will be the ophthalmologist as well as the owner. And my service is different compared to other optical and ophthalmology practices because it will be in one centralized spot. I have shadowed both environments as well as grew up with my parents owning an optical. I believe I have the tools necessary to create a successful business.

From previous feedback from people in the business I have learned that my service is going to be hard to accomplish, not because of the customer convenience but because of the wait time that an ophthalmology practice requires. Comparing the two, an optical business requires movement and money transactions at a fast pace because it is a business rather than a health service. So figuring out how I can fit the two together is what I need to find out. 

The feedback I did receive was from one person where they criticized how I plan to incorporate the two businesses together, which is the main problem about my idea. And it is also a problem I have yet to completely solve.

Create a Customer Avatar

Retired ladies who do Yoga in the Morning 

The typical customer is a middle aged person. They tend to drive affordable luxury cars. They watch Spanish shows. They typically have children. Not typical to have adopted children. A mix crowd of democrats and republicans. They are usually tired and want to talk. 

The avatar I created is similar to me in that I have glasses I wear at all times of the day. I also have brown skin. I do not think the avatar looking like me is a coincidence. Without thinking about it I unintentionally created an almost uncanny replica of me. This may be because I see the capabilities of my product and I am forcing them on to my customers. 

Elevator Pitch No. 2

Elevator Pitch Practice! (Part 2!)

https://youtu.be/e-bn8e_aHo4

Feedback: The feedback was helpful. Add more examples explaining the plan better, lighting to see better, more professional clothing.

Based on the feedback I went into a bit more depth explaining my pitch, I added more light for the camera to focus better. However I did not dress as well as before.