Friday, February 15, 2019

Idea Napkin No. 1


Piecing it All Together
1.       I am a second year college student who aspires to become an optometrist. I have been exposed to the optical business my whole life. If I pursue my idea of creating an optical that has an ophthalmologist and optometrist in the same space then I believe it would be very profitable. I would be the optometrist and owner and I would have to hire a ophthalmologist. This would take a great amount of time in my life because when I am not the optometrist I have to manage an optical.
2.       The service I will be providing is bringing all aspects of the optometry field into one. This provides a central location for customers and creates a friendly environment.
3.       I am offering this service to people who have eyes and are aware of eye care. I am offering this service to people who find it easier to drive to one location and have friendly relationships with the employees rather than random people. I am offering this service to elderly people who do not have people to talk to.
4.       Customers will be drawn to my service because it is convenient for them. It also provides an environment where the connections with people are more personal rather than a doctor’s office where you wait in a cold room looking down on your phone. An optical setting has a lot of movement and conversation which ophthalmologist practices do not have.
5.       What sets me apart from other optical is that I will be the optometrist as well as the owner. And my service is different compared to other optical and ophthalmology practices because it will be in one centralized spot.
From previous feedback from people in the business I have learned that my service is going to be hard to accomplish, not because of the customer convenience but because of the wait time that an ophthalmology practice requires. Comparing the two, an optical business requires movement and money transactions at a fast pace because it is a business rather than a health service. SO figuring out how I can fit the two together is what I want to find out.  

1 comment:

  1. Hi Brandon. Your exposure to the optical business will be very helpful as you pursue your optometrist dream with the goal of your own optical. The idea of centralizing different components of the optometry field into one is indeed useful. As someone who wears glasses, I know I would personally be interested in going to a place like that. I’m sure you’ll figure out the logistics as you put more time in the endeavor.

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