Idea Napkin No. 2

Second shot at Idea Napkin #2

1.       I am a second year college student who aspires to become an ophthalmologist. I have been exposed to the optical business my whole life. If I pursue my idea of creating an optical that has an ophthalmologist and optometrist in the same space then I believe it would be very profitable. I would be the ophthalmologist and the owner and I would have to hire an optometrist. Being the ophthalmologist and owner of the business, I would be able to choose my own hours, and employees. This would allow me to have a balance between work life and my social life.

2.       The service I will be providing is bringing all aspects of the optometry field into one. This provides a central location for customers and creates a friendly environment. No more need to schedule redundant appointments when the both practices are in one area.

3.       I am offering this service to people who have eyes and are aware of eye care. I am offering this service to people who find it easier to drive to one location and want to experience a friendly local environment. I am offering this service to elderly people who do not have people to talk to.

4.       Customers will be drawn to my service because it is convenient for them. It also provides an environment where the connections with people are more personal rather than a doctor’s office where you wait in a cold room looking down on your phone. An optical setting has a lot of movement and conversation which ophthalmologist practices do not have.

5.       What sets me apart from other optical’s is that I will be the ophthalmologist as well as the owner. And my service is different compared to other optical and ophthalmology practices because it will be in one centralized spot. I have shadowed both environments as well as grew up with my parents owning an optical. I believe I have the tools necessary to create a successful business.

From previous feedback from people in the business I have learned that my service is going to be hard to accomplish, not because of the customer convenience but because of the wait time that an ophthalmology practice requires. Comparing the two, an optical business requires movement and money transactions at a fast pace because it is a business rather than a health service. So figuring out how I can fit the two together is what I need to find out. 

The feedback I did receive was from one person where they criticized how I plan to incorporate the two businesses together, which is the main problem about my idea. And it is also a problem I have yet to completely solve.